Global launch of CLEAR’s positioning line 'Nothing to Hide'
An integrated campaign to launch CLEAR’s new positioning, including branded content, a mobile app with tips in real time, tips for the perfect headshot, and a social media contest.
Celeb photographer Scott Woodward gave tips on great selfies.
Web films for the campaign, hosted by Scott, talk us through taking different selfies. The competition calls for women to tag their shots with #nothingtohide. The woman with the most flawless headshot will be selected as the next face of CLEAR - with an exclusive photo shoot and her moment in the spotlight streamed live and used in ads.