Fresh tips for the successful urban male
For men to stay on top of their game, they need to stay fresh, 24/7. But ‘freshness’ is a pretty abstract concept, so we brought it to life in a way they would understand and enjoy.
Tips got close to 1 million views in 1 month of the campaign.

CLEAR also invited men to submit their own fresh tips. The man with the freshest tips will be selected as the next Freshman, giving him a role in the next CLEAR Men campaign.